Foul Forecasting?

Supply and demand dictates that consumers, who have the means to purchase a good, may only absorb so much of a product within a particular time period. Similarly, the human body, albeit not immune to exceptions, processes 2 - 3 quarts of water per day through normal functioning. What does this have to do with cars? Honda Aircraft Co., a unit of Honda, is implementing a strategy to lead the private aircraft sector into new frontiers by introducing a fuel efficient jet which is uncommonly luxurious. Rather than the traditional bargain jet known to most air-taxi operators, Honda plans to sell a more expensive fuel efficient aircraft with a lavatory on board, uncommon in the growing private jet market.

The Wall Street Journal reported on Thursday, December 7, 2006 the auto-makers intention to produce micro-jets, which, in laymen terms are those small aircraft weighing 10,000 pounds maximum with a price tag of $1.5 million to $4 million. Honda, which primarily sells competitive, fuel efficient cars, has projected 2010 to be the date of release for their Honda Jet. Take a deviation from our blog to http://www.honda.com/ and behold, Honda's intention to redefine the private aircraft industry: a looming image of this jet on the main page. Certainly, the air-taxi business is faced with a potent competitor, who has gained market share in America's auto sector with a nearly indistinguishable campaign to American consumers. Honda understands the demand for an aircraft capable of maximally utilizing increasingly costly fuel (30% more fuel efficient, to be exact), all the while maintaining the need for a lavatory rather than the added (and possibly unaccommodating) read seat. Designed for flights less than 500 miles, it is still unclear whether this approach might be the sought product to get the job done in the sky.